Notes from the book “On Writing Well- The Classic Guide to Writing Nonfiction” by William Zinsser.



Notes from the book “On Writing Well- The Classic Guide to Writing Nonfiction” by William Zinsser. 
Notes from Lisa Rusczyk Ed. D. for CZYK Publishing writers

 

·         Write Simply- Do not use flowery language to get your point across or sound smart. Think about what you are trying to say.
·         Be Yourself- Find your own style. You can write in first person.
·         Don’t use redundant propositions- Example Why face up to a challenge when you can simply face a challenge?
·         Don’t use redundant adjectives – Example: Why describe a personal acquaintance when, by definition, acquaintances are personal?
·         Take out Long Words- Say now instead of currently, at the present time, or even at this juncture.
·         Choose The Right Verb
·         Don’t Use Too Many Adverbs or Adjectives- You don’t need to say she whispered quietly for example. You don’t need to say brown dirt. If you say red dirt, that is fine.
·         The final sentence of a paragraph should be the springboard to the next.
·         Remember You Writing Comes from Living- Tell us your interest and passions. Find the part that resonates with you. We will see your enjoyment in your work.
·         Enjoy the Writing Process: Don’t fuss over each section.

 




About Lisa Rusczyk

Author Dr. Lisa Rusczyk is the founder of CZYK Publishing which includes the Greater Than a Tourist travel books, 50 Things to Know books, and Charlie the Cavalier Children's Books.    Lisa has a Doctorate in Educational Leadership who happened to start writing her first book 50 Things to Know Before Having a Baby after her little girl was born. Her book sold over 1,000 copies in the first year on Amazon. Today, she has more than 50 books. Lisa and her husband have two daughters, a Cavalier King Charles Spaniel named Charlie, and love to travel.  Further, she shares this information with the public via this blog, FacebookYouTubePinterestTwitter, and recently on a local television station. She loves to teach others in a concise way in digital format.  Lisa is known for her simple and effective tips.


14 Ways Authors Can Promote Their Books



1. Amazon Author Pages


When it is available you can create an Amazon Author page, create your own social media posts, and even your own book release party if you like. https://authorcentral.amazon.com  Here is an example of my page: https://www.amazon.com/Lisa-Rusczyk/e/B007MROM4Y 


You can create Author pages on other Amazon sites too: 

2. Create a Goodreads Page


https://www.goodreads.com/.

My example: https://www.goodreads.com/author/show/5765242.Lisa_M_Rusczyk



3. Create a Bookbub Page


You can also make a BookBub page: https://www.bookbub.com

Find your book on Google after it is published. You can give your book 5 stars or ask friends or family. 


4. Amazon Associates Links


One way to earn extra income from your book is to create an Amazon Associates account and link to your book with the links you create. https://affiliate-program.amazon.com Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It's free to join and easy to use.

5. Bookshop Affiliate


Another way to earn revenue from your book sales is by becoming a bookshop.org affiliate. https://bookshop.org/

5. Amazon Free Days

To promote your book I can sign your ebook up for 5 free days every 3 months on Amazon. I may occasionally do this to increase ranking, promote the paperback and possible audiobook editions. This will need to be done by the book publisher.

6. Create a Promotional Video

You can add this video to Youtube, Facebook, Instagram, or imbed the video into a blog post like below. 

7. Make an Author Facebook Page 


Make a Group on Facebook to Share Your Skills With Others.


Facebook for Small Business and Others: http://skl.sh/2n1d2NG 


My Page as an Example: Lisa Rusczyk Author https://www.facebook.com/LisaRusczykAuthor/



8. Make a Group


This is the CZYK PUblishing secret group.  A great place to work together with others towards a goal online.  Create a Community Class: http://skl.sh/2n1ajqT 


CZYk Publishing Secret Group: https://www.facebook.com/groups/1820897751493495/



9. Make a Blog


This is a great place to put your work and share it with others. 


Class on Creating a Blog: http://skl.sh/2nYivch 




10. Sign Up For Amazon Associates- May only be available in certain countries


Make money when anyone clicks on your blog links and goes to Amazon. You will be able to create links, including your book link, that allow people to click on them to go to Amazon.  You can earn 6-8% of these purchases on Amazon.  


*This IS NOT a royalty for your book.  This is a way for you to use Amazon Associates to make additional income on your own. 


Class: http://skl.sh/2mBxhFC



11. Start a Twitter Account


Class: http://skl.sh/2o1TltN 


12. Start a Pinterest Account


Class: http://skl.sh/2mreiwX


13. Make a Press Release


 Press release template.  Please save as or copy and paste.  Make sure you change everything that needs to be changed.  I can look at it for you if you like.

https://docs.google.com/document/d/1YZSnFbE1-YFDhp0HjBWWN4kuCm2dQdzkO4ks6Y1N_F0/edit?usp=sharing


14. Create a Book Launch


Here is a past book launch that may help you get started.  Lisa would love to be invited but not create it.  Also we can schedule a free book day during your launch (ebook). 


https://www.facebook.com/events/128077564476392/




Learn more from Lisa's Skillshare Classes


 Again, thank you for your hard work and hopefully, we can work together again in the future.  If you would like to take any of my skillshare classes, please let me know and I can send you a link: https://www.skillshare.com/r/user/lisarusczyk









About Lisa Rusczyk

Author Dr. Lisa Rusczyk is the founder of CZYK Publishing which includes the Greater Than a Tourist travel books, 50 Things to Know books, and Charlie the Cavalier Children's Books.    Lisa has a Doctorate in Educational Leadership who happened to start writing her first book 50 Things to Know Before Having a Baby after her little girl was born. Her book sold over 1,000 copies in the first year on Amazon. Today, she has more than 50 books. Lisa and her husband have two daughters, a Cavalier King Charles Spaniel named Charlie, and love to travel.  Further, she shares this information with the public via this blog, FacebookYouTubePinterestTwitter, and recently on a local television station. She loves to teach others in a concise way in digital format.  Lisa is known for her simple and effective tips.


8 Online Grocery Shopping For Store Pickup Tips


 

For the past 5 months, I have been only grocery shopping online.  The places I have done this have mostly been Sams Club, Walmart, and Weis.  But I think these tips can be helpful at other locations.  My local locations will shop for you and put it in your trunk for free.  This is a touchless service.  Each week I go, I think they worked out a few kinks of the process on their side which makes the process very smooth from my side.  Last week I even ordered from Sams Club and Walmart for the same pickup time.  I wanted in both locations for about 5 minutes each and then I was off. I bought the items I needed in both places and did not go in any stores. Many of these services are free to use.  Check with each store first.  

1. Order with the Technology That Works Best For You


You can sometimes you an app on your phone or an online interface on your tablet, laptop, or computer.  You can do to the app store and download the apps to your phone or use the store website with your computer.  Choose the one that works best for you.  You don't need a smartphone.  When you get to the location you press a button in the app to tell them you are there if you have a smartphone.  They ask for your spot number, and sometimes the color of your car. But if you don't have phone with the internet, you can call the number on the sign with the number. 

2. Park in the Designated location


Each store has a place for you to park for grocery pick up. When you get there tell them that you are there. 

3. Think Ahead


The first time you try online grocery shopping, you may want to think about how you usually walk through the store.  Write down each section with a heading, and then the things you need in each section.  Then write the items you pick up in each area.  This was helpful for my first online shopping order.  


4. Reorder Most Used Items


After you completed one trip, you can reorder items you normally order.  This is very helpful because each item is only one click away. 

5. Keep it Contactless


You can stay in the car the entire time.  If you don't have a trunk that pops open from the inside, you can open your trunk before they deliver your groceries to your trunk. Don't get out to help them put the stuff if your car.  They will come to your window to verify your names and if you made any changes.  You can keep the window open and talk to them that way. One time I did want to make a change.   I wrote my name on a piece of paper, and the change I wanted to make. They understood right away. 

6. Keep you Trunk Clean


Try to keep your trunk empty so they have room to add your items.  One time I went to the store and I still had most of the sandy beach stuff in the car.  They put the groceries on top.  After that, I cleaned and vacuumed out my trunk for the next order. 

7. Order at Many Stores at Once


You can order at many stores if you leave enough room to pick the same pick up hour.  

8. Be Thankful

 I still smile, wave, and thank the person from the inside of the car with my windows up. I enjoy seeing people as they are helping me through this time of social distancing. 


Many stores offer delivery too. You normally need to pay for this.   For this option, I would tip when they get to your door.  My driver suggested putting it in an envelope and taping it to do the door. We did this for Mother's Day.  We had lobster and ice cream cake delivered with a few other treats (chocolate). My husband and I were both happy with an extra treat.  









About Lisa Rusczyk

Author Dr. Lisa Rusczyk is the founder of CZYK Publishing which includes the Greater Than a Tourist travel books, 50 Things to Know books, and Charlie the Cavalier Children's Books.    Lisa has a Doctorate in Educational Leadership who happened to start writing her first book 50 Things to Know Before Having a Baby after her little girl was born. Her book sold over 1,000 copies in the first year on Amazon. Today, she has more than 50 books. Lisa and her husband have two daughters, a Cavalier King Charles Spaniel named Charlie, and love to travel.  Further, she shares this information with the public via this blog, FacebookYouTubePinterestTwitter, and recently on a local television station. She loves to teach others in a concise way in digital format.  Lisa is known for her simple and effective tips.


Breastfeeding Journey Reflection


**For breastfeeding week I thought I would share my story.

For those of you who don't know me well I have two girls age 5 and 8. Before I had kids I did not spend any time with babies. I did not even change a diaper before my first child. I also did not spend any time with breastfeeding Moms.

When I had my first child I tried very hard to breastfeed. I read about it and had them teach me at the hospital. When I got home I "gave up" and pumped for about a month and fed her with the bottles that I pumped. I hid in the bedroom when I pumped. The time that it took to pump and clean everything was so much on top of a newborn child. I then switched to bottles which again took some time to clean. This time was exhausting with a new baby figuring out what my new world looked like.

Some women pump, clean, and go to work while having a newborn baby which is amazing.

After having my first child I spend much more time around other Moms. One of my friends even breastfed without a cover around her brother. At the time this felt foreign to me. I saw how there was breastfeeding at church, my favorite coffee shop, and anywhere really.

Then when my second child came along I tried again. I went to a breastfeeding group at our local library (Ross Library, Lock Haven). I had the lactation consultant come in when she was little. I exclusively breastfeed her for one year.

I got through thrush, a tongue-tied child, and blocked milk ducts. I have anxiety in places that have lots of clutter. I was able to breastfeed there. I went to the breastfeeding rooms at Sesame Place, Knoebles, and the Clinton County fair. Some times on road trips to my parent's house I would stop at every other exit on Route 80 and the turnpike to feed her in the car when she was crying. She never wanted a pacifier either. I did not even try a bottle one time. A very special time period between a Mom and Child. I am proud of myself for making it through this time.

I am writing this to tell the future you that breastfeeding is a journey. In each step, you will learn and grow. I have loved reading your stories and hopefully, in sharing mine we can make breastfeeding a comfortable relaxing natural process.

** If you would like to read more about my pregnancy, you can read some of my posts from 8 years ago on my blog. I am sure some of it is still relevant. http://charlie-the-cavalier.blogspot.com/20…/…/37-weeks.html






About Lisa Rusczyk

Author Dr. Lisa Rusczyk is the founder of CZYK Publishing which includes the Greater Than a Tourist travel books, 50 Things to Know books, and Charlie the Cavalier Children's Books.    Lisa has a Doctorate in Educational Leadership who happened to start writing her first book 50 Things to Know Before Having a Baby after her little girl was born. Her book sold over 1,000 copies in the first year on Amazon. Today, she has more than 50 books. Lisa and her husband have two daughters, a Cavalier King Charles Spaniel named Charlie, and love to travel.  Further, she shares this information with the public via this blog, FacebookYouTubePinterestTwitter, and recently on a local television station. She loves to teach others in a concise way in digital format.  Lisa is known for her simple and effective tips.


Charlie the Cavalier Puppet



Click here to Download your free Charlie the Cavalier puppet which does with the 5 book Charlie the Cavalier series





#charliethecavalier #cavalierkingcharesspaniel #youareloved









About Lisa Rusczyk

Author Dr. Lisa Rusczyk is the founder of CZYK Publishing which includes the Greater Than a Tourist travel books, 50 Things to Know books, and Charlie the Cavalier Children's Books.    Lisa has a Doctorate in Educational Leadership who happened to start writing her first book 50 Things to Know Before Having a Baby after her little girl was born. Her book sold over 1,000 copies in the first year on Amazon. Today, she has more than 50 books. Lisa and her husband have two daughters, a Cavalier King Charles Spaniel named Charlie, and love to travel.  Further, she shares this information with the public via this blog, FacebookYouTubePinterestTwitter, and recently on a local television station. She loves to teach others in a concise way in digital format.  Lisa is known for her simple and effective tips.


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